How many clients do you want to lose today?
If you are a visionary entrepreneur and your dream is to start a business, you must have very clear that your clients are the reason of that business. No clients equals no sales and no sales equals no business.
In the past, businesses were focused in the product, nowadays the client is the center of everything. So, how many clients are you willing to lose today? We will tell you here what you have to do.
Treat every client just as one more. Probably after this one, another would come, so don´t waste time giving him an excellent attention.
Do not prepare your personal in order to attend with pleasure, after all, the one who wants to buy surely will do it although being attended in the worst way.
Forget the customer service and focus only in maintaining low prices.
Do not waste energy calling to know how satisfied is with the service, if he liked it, surely he will come back.
Let your employees be rude and indifferent with "less important" clients, finally their purchase capacity is limited. (according to who?)
Waste a lot of time to respond to orders and deliver them when you are ready. Do not allow any client pretend to tell what to do.
Forget gifts and being thankful for the use of your services, finally he was the one who needed them.
Don´t even think about asking a client a reference about another one, he hardly will know someone who needs your product or service.
Let your employees dress and speak inadequate so your clients will leave sooner your company.
Finally, erase the idea that a satisfied client will attract other 5, and that an unsatisfied client will drive away 10 more.
All of the above are just succesful business man myths.
